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Branding Tips For Beauty Industry: Top 7 Marketing Products To Help Your Beauty Salon Stand Out
Read this right now or go spending your money in the vein
If you are reading this article, you are most probably the beauty salon owner or expect to start ‘making people shining’ business in the near future.
Having worked with hundreds of beauty salons, we understood what is the main design-related problem majority of such businesses face.
Now you have the choice: to enjoy the knowledge we are going to share or go on spending your time and money in vain.
First, let’s define what branding is. We believe in such branding definition:
– it’s what people say about you,
– It’s what people think about you,
– It’s how people see you.
We cannot influence directly the first two options, but the third one is our specialization and we are going to talk about it!
Let’s start with your doorstep. What would see your potential customers passing by? Yes, your A-Frame sign for the sidewalk. It’s one of the Must-Have items for every beauty salon because it’s just the thing your customers (still potential) are most likely to stumble upon when passing by your doorstep. A-Frame sign for the sidewalk is the easiest and one of the cheapest ways to let people know that you are around – shout out ‘We are here!”, – especially for businesses oriented to local customers.
When choosing the product fitting your needs you can get overwhelmed by the choice of types and forms for A-Frame signs. We recommend to start with the standard – the simple one is the most popular – metal frame with 4 mm coroplast inserts. For luxury styles opt for some enhanced A-Frame signs solutions. Remember that your sign should be appealing enough to turn passers-by into visitors, therefore a professional design is a MUST.
OK, your clients entered the doors of your beauty salon. What would they see? Your staff is greeting them. Of course, you’ve hired only the best of the best – professionals ready to help and provide the best service, but what about their overall look? What are they wearing? Is their uniform messaging: “We are BEAUTY professionals!’? Now close your eyes and imagine your personnel wearing high-quality polo-shirts (or T-shirts) with your logo. If properly designed your staff will work as a group of walking advertising shields promoting your business. But try to avoid the temptation to get the cheapest option: low-cost T-shirt with one-color logo print – which has nothing in common with yours – will just spoil the impression. Twopenny material will wear-off after several launderings and start looking like taken from… don’t even think about this.
High-quality polo-shirts (or T-shirts) – RING SPUN COTTON is our favorite – with full- color logos – is what you need to make your brand appealing.
Now your visitor is sitting in a cozy armchair waiting for his procedure and looking around. It’s time when your beauty salon interior will speak out! Large Posters will not just decorate walls but incorporate style and create a professional-looking and comforting atmosphere. We recommend such solutions as Photo Paper Posters and Styrene Posters – both will work perfectly. In fact, you may hang your incredible luxury poster with nails, but there is a better way out – easy snap Wall Mounted Frames.
Next, Price List – proved as one of the most popular marketing tools for the beauty salon. You may have it printed as a simple poster, or, if you intend to distribute it, consider a tri-fold brochure or (less expensive) postcard options. And here you can choose lots of finish options available – just like in the case of business cards we are going to talk about a bit later.
Now it’s time for you to show the best service possible! And that’s the only stage we cannot help you with. But later when your satisfied client is joyfully jumping admiring her new look – the time of business cards and appointment cards are looming in!
In our humble opinion Beauty Salon should consider at least matte or velvet lamination business cards with Raised UV or Raised Foil. But if you prefer something more modest – choose 16 pt paper with high gloss UV or matte coating.
The last trend is to combine your business card and appointment card, and in this case, one side of a card is writable (uncoated) thus another is coated with High Gloss UV coating.
And last but not least, a printed product which can raise your sales and earn your profits is a Gift Certificate. And that’s the point where being too greedy will play a dirty trick. Would you like to get a gift that looks… cheap, ordinary, worthless? Certainly, not. Remember, your gift certificate is not just a sheet of paper, it’s the presentation of your brand. The first impression you are making must be no less than superb!
We highly recommend velvet or matte laminated options without additional processing or with such elements as spot UV, hot foil , Raised UV or Raised Foil. Use permanent markers to write on such luxury gift certificates – an ordinary ball-pen will not do.
Still, if your budget is quite limited, you may choose 16 pt paper with High Gloss UV coated front with writable back or matte finish on both sides. For this option numbering and perforating can be added, but we do not recommend it as it adds cost significantly but does not improve any functionality.,
That’s the list of the most useful printed products (in our opinion) that can considerably influence your beauty salon branding. Want more? Follow us to check for new articles and subscribe to our weekly newsletter!