What Is Branding And Why Do You Need It?
Branding, branding, branding…
It seems that everybody around is talking about it! You will hardly find a business (a successful one!) that doesn’t care about branding. This topic is new for your business? Don’t panic! We are here to make your branding journey more comfortable!
Let’s start with the definition of the brand first. If you surf the Internet, you’ll find lots of them. For example, the one stated by the American Marketing Association:
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”
Personally, we believe that brand is:
What People Think about You
What People Say about You
How People See You
It’s hard to influence the first two if you are at the very beginning of creating your personal brand. But the third one is really important to start with.
Download an e-brochure: WHAT IS BRANDING
Now, when you have a general idea what branding is, it’s time to learn why your company needs it.
- Unique Brand Sets You Apart From Competitors
If your identity is shown through all your products or services and every marketing effort, you increase the chances of being recognized and remembered and as a result chosen among the other companies in your niche.
- Good Branding Builds Trust
Let’s be honest, both you and your competitors offer almost the same products or services.
Why should people choose you? The trick is in the trust. A company with good branding that is visible, recognizable, and has a professional look seems more trustworthy than the one without it.
- Brand Is Talked About
Having a positive experience with a brand is something that everyone likes to share with friends, relatives, colleagues. So, if you have a brand, the chances are that your client will be more willing to tell others about you.
- Known Brand Inspires Your Current Employees And Attracts New Ones
Everybody wants to be a part of a well-known company! If you create a strong brand, you will be able to choose the best of the best employees queuing to get a job with you. As well as your ‘old’ team will be proudly serving your big mission.
and…
- Your Brand Tells Your Company Story
Download an e-brochure: 5 REASONS WHY BRANDING IS REALLY IMPORTANT FOR YOUR COMPANY
Found this article interesting? Stay with us to learn more about effective branding for your company!