How To Brand Your Beauty Business: The Ultimate Checklist for Beauty Industry

Check if your main message is sharing your company’s vision and mission.

It’s your company heart and soul, something you and your team believe in. Let your clients know about it!

Check if your brand has a strong “visual identity” and voice

Brand’s visual identity includes such essentials as company logo, typography, colors, and creative design.
You also need to develop your unique company voice – style of writing or communicating that is consistent everywhere (email, website, social media, etc)

Once you come up with those basics, it will become much easier to stay consistent with your branding.

Check if you prepared the basic printed products to represent your brand

Show your brand everywhere you can!
Make sure that these essentials are included in your brand-building strategy:

• business cards – a must-have to start with for every business!
• appointment cards – the next visit reminder used in addition to an online appointment platform (we strongly recommend using one!);
• brochures to show your services (can also be used as a price list);
• gift certificates – a perfect tool for retaining existing clients and bringing new ones;
• a-frames – an eye-catching ad platform placed on the clients’ way, works perfectly in combination with store signs and window graphics.
• roll-up banners, posters, etc. – stylish must-have promoting your services inside the salon;
• branded apparel turning your team into walking brand promoters;
• and don’t forget to brand all your vehicles to advertise your brand wherever you drive!

Check your website

Even if you run a small beauty salon, having a professionally designed and user-friendly website is a must. An online booking system will ensure an easy and comfortable booking process for your clients.

Don’t forget about visual identity: the main colors of your palette are to be represented and your fonts are consistent.

If you do everything right, your website will not just present your business, but also become a tool to build trust and show your professionalism

Check the social media presents.

Social media is a powerful tool for boosting brand awareness as well as getting new leads and showcasing. Make sure to follow your visual identity and voice throughout all social media platforms your business presents at. Showcase what you are doing regularly to get maximum engagement.